How the swimsuit you choose changes the way you see the world.

I started the La Playita videos because I realized the serious problem many of us men have with confidence when it comes to wearing a thong.

I always envied the privilege women have of being able to show off their bodies without being judged, no matter how tiny their swimsuit may be.

Like many others, I also used to have my social media accounts private and felt embarrassed to show my face, to show myself to the world just as I am.

For many years, I pretended that I felt comfortable wearing shorts, but at the end of every vacation, I would be overcome with frustration, and I was always left with the same question:

"What would my vacation have been like if I had dared?"

Years went by, and little by little, I started wearing smaller and smaller swimsuits until I found the ideal size for me: the thongs that I design today and love so much, especially the Lounge Thong.

Since then, one of my top priorities has been to provide confidence to everyone who wants to wear tinier swimsuits. It fills me with joy to know that many of you have taken that step thanks to my videos, vlogs, TikToks, and all the content I create with love.

When someone buys a thong at La Playita, they know they are supporting a brand that seeks much more than just selling a swimsuit. My purpose is also to fill social media with inspiration and convey the idea that we all deserve to live in a world where we can express ourselves freely.

That is why choosing La Playita is choosing a freer world.